Creator Compliance · 2026
The exact disclosure rules every Indian creator needs to know in 2026.
Quick Answer
Label any paid content clearly with "Advertisement," "Sponsored," or "Paid Partnership with [Brand]" — placed upfront, in the first two lines or on-screen, never buried in hashtags or behind "read more."
Which Tags Count
Compliant:
Not compliant:
By Format · 1
Captions
Disclosure in the first two lines — not after "more"
Stories
Label visible for the entire story duration, every frame
By Format · 2
Verbal mention
Say it's sponsored within the first 10 seconds
Text overlay
On-screen disclosure alongside the verbal mention
Common Mistake
Disclosure buried in hashtags
Treated as non-disclosure under CCPA rules
No disclosure for free products
Gifted items still count as a material connection
People Also Ask
Does a free product need disclosure too?
Yes — any material connection, paid or gifted, needs a clear label.
Who gets penalized — me or the brand?
Both. CCPA can act against the influencer and the brand together.
Stay Brand-Safe
A clear Identity Kit profile shows brands you take partnerships seriously — disclosure included.
identitykit.inMade in India, free for Indian creators