Creator Guide · 2026
The 7 things brands actually check before saying yes to a collab.
Quick Answer
A media kit is a one-page creator profile sent to brands. It packs your bio, audience stats, niche, rate card and past collaborations into one place — so a brand can decide to work with you without a back-and-forth DM.
Checklist · 1 of 3
Short bio & niche
Who you are, what you create, in 2 lines
Followers + engagement rate
Brands check engagement more than count
Audience demographics
Age, gender, top cities
Checklist · 2 of 3
Rate card
Per post, reel, story — clear pricing
Past brand collaborations
Logos or names build instant trust
Content samples
Your 3-4 best pieces of work
Checklist · 3 of 3
Testimonials
A line from a past brand partner
Direct contact info
Email or WhatsApp, not just a DM
One shareable link
Not a PDF — a link that stays updated
Common Mistake
A 6-month-old PDF with outdated stats is the #1 reason brands go quiet. Your numbers change weekly — your media kit should too.
People Also Ask
Do nano creators need one?
Yes — even at 5K followers, it signals you're brand-ready and organized.
PDF or a link?
A live link is better — it stays current and opens fast on mobile.
Built For You, Free
Identity Kit builds your bio, stats, rate card and CV — one link, ready in 10 minutes.
identitykit.inMade in India, free for Indian creators